Research Services Overview
With nearly 70 years of experience, NSRC has the expertise in the following components of market research projects to meet stringent client requirements:
- Project planning, including methodology evaluation and selection
- Questionnaire design and pre-testing
- Data quality assurance procedures implemented during and after data collection
- Coding of verbatim response questions
- Data analysis, including data tables (frequencies and percentage calculations) and cross tabulations
- Report writing
NSRC staff members and interviewing team are seasoned professionals, with the
ability to interact with all levels within an organization, including C-level executives.
NSRC regularly conducts identified research – naming the sponsor of the
research. For these “white glove” projects in particular, special precautions are taken
to ensure respondents are left with an excellent impression of the research process.
For all projects, interviewers are trained to flag urgent messages that need to be passed on
immediately to the research sponsor.
Quantitative Data Collection
As a full service market research firm, NSRC offers the following quantitative data collection methods from our Cleveland OH-based operations:
- Online Research
- Multi-mode Research
- Telephone Interviewing
- On-site Interviewing
NSRC’s professional moderators have the experience and talent to lead both business-to-business and consumer qualitative research projects. NSRC gathers qualitative data through:
- Focus group discussions
- In-depth interviews
- On-site interviews
At the start of a project, NSRC moderators work with clients to establish project goals by:
- Creating a screener
- Developing a discussion guide
- Moderating each session with the client’s objectives in mind
The final step is the delivery of a comprehensive analysis and report, including recommendations.
Qualitative Research Recruiting
If you are looking to conduct focus groups, one-on-ones, on-site interviews or any other qualitative research study, NSRC has the experience and resources to help you reach your specific target audience.
NSRC employs a talented group of seasoned, skilled recruiters who work from the NSRC call center and are directly supervised by our staff. Our recruiters are detail-oriented and have the ability to communicate effectively. For business-to-business projects, recruiters are adept at recruiting all levels and roles, including C-level. For consumer projects, NSRC has experience with specialty targets including disgruntled customers, affluent consumers and “A-List” customers to name just a few.
NSRC has strong working relationships with moderators and research organizations across the country. These moderators continually turn to NSRC for their recruiting “list based” recruits. NSRC has successfully worked with customer lists, employee lists, and purchased lists.
Cuyahoga County Consumer Database Availability:
In addition to working with provided samples, NSRC maintains a database of Cleveland-area consumers, used for projects such as focus groups, IDI’s, shop-alongs and in-home use testing (IHUT) product placements.
For more information, feel free to reach out to us about:
- Research Participants